Sharat has over 20 years of experience running businesses in the Internet & FMCG spaces and is comfortable in both large and small organizations. He has successfully handled teams as large as a thousand people and has worked in small 10-member startup situations. Sharat is entrepreneurial, market-oriented, with a strong bias for action, and enjoys the challenge of starting and scaling a business. He actively works with startups, helping them solve live business problems while learning from their completely new vision of the way the world ought to work. At Yatra.com, Sharat had P&L responsibility for all the direct-to-consumer businesses, including flights, hotels, holidays, bus, rail, and cabs. He also leads Yatra.com's marketing function, partnerships, and ancillary revenue-generating initiatives. Sharat is a key media spokesperson for the company. He is also an Advisory Board Member at CreditEnable India. CreditEnable is a data aggregation and analytics company working with lenders and SMEs across emerging markets. Sharat helps lenders build high-quality SME loan portfolios and provides a suite of tools that significantly reduce the turn-around-time (TAT) and the cost involved in sourcing relevant creditworthy clients. CreditEnable also helps SMEs understand their business, benchmark their performance, and source the right financing at the right price. Prior to joining Yatra, Sharat was the Managing Director of TripAdvisor India, where he launched the India business and grew it into a top 3 travel website in India within 2 years of launch. Before that, he was the Managing Director of Expedia India and was responsible for launching the Expedia brand in India. Earlier in his career, Sharat spent close to a decade with Hindustan Unilever in sales & marketing. He set up the globally acclaimed rural initiative, Project Shakti, before making a foray into the internet space to head the eCommerce business at Indiatimes. Sharat is an avid sports enthusiast and particularly enjoys running and playing golf.